First, let's talk about some of the current trends in the cocktail world. One big trend is the use of locally-sourced and seasonal ingredients in cocktails. This fits in with the broader trend of farm-to-table dining and consumers' growing interest in knowing where their food (and drinks) come from.
Another trend is the use of unique and unusual ingredients in cocktails, such as activated charcoal, CBD oil, and even insects. These ingredients can add a interesting twist to classic cocktails and help them stand out on a menu.
In terms of specific types of cocktails, low-ABV (alcohol by volume) and non-alcoholic "spirit-free" cocktails are becoming more popular as people look for lower-calorie and healthier options.
Now, let's talk about some statistics related to cocktails in the restaurant business. According to the National Restaurant Association's 2020 State of the Restaurant Industry Report, alcoholic beverages are a key driver of restaurant sales, with 64% of consumers saying that an interesting selection of alcoholic beverages is a key factor in their decision to choose a restaurant.
Furthermore, the report found that cocktails are particularly popular, with 47% of consumers saying they drink them at restaurants. This is compared to 40% who drink beer and 30% who drink wine.
In terms of revenue, alcoholic beverages account for a significant portion of sales at many restaurants. According to a study by Technomic, alcoholic beverages account for an average of 24% of total sales at full-service restaurants. This percentage is even higher for certain types of restaurants, such as upscale casual and fine dining establishments.
In conclusion, cocktails are a big trend in the restaurant business and can be a significant driver of sales. By offering unique and interesting cocktails made with high-quality ingredients, restaurants can appeal to consumers' desire for new and exciting dining experiences.
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